THE MOST FREQUENTLY ASKED QUESTIONS WE GET
AND THEIR ANSWERS
Read below some of the most popular questions and answers about Social Media!
What do we do?
SNS Agency Social Network Support, as a specialized company in the field of Social Media Marketing, undertakes to create a complete profile for your business on Social Media.
More specifically, we undertake:
- To create a personalized Social Media Marketing Plan that meets the needs of your business.
- To implement and monitor your campaigns.
- To update, manage, monitor your accounts on Facebook, Instagram, Twitter, LinkedIn, You Tube, slide-share, etc. as well as to organize events or contests according to the needs of the business.
- To create and monitor Google Ads.
- To prepare and present detailed progress reports.
- To monitor the developments and trends on social media.
What is Social Media Marketing?
The term Social Media encompasses the whole range of technological activities related to social interaction, the exchange of knowledge, content and opinions.
Social Media Marketing is the utilization of Social Media and their adaptation to the marketing strategy of each business.
- A percentage as high as 93% of social media users believe that a company should have a social media presence.
- 85% of social media users believe that a company should not only have a presence on social media, but also interact with its customers through it.
The goal is to make efficient use of Social Media in order to create an active online community for active and meaningful communication and interaction with consumers, in order to promote its brand and its products / services, but also to receive the relevant feedback.
How does Social media marketing work?
Το Social Media Marketing works by building a community of users who are interested in your brand, product or service.. The Users can communicate, exchange ideas, give their opinion and share information about their favorite business/ brandBy creating an online community, the company succeeds not only in keeping its existing customers, but also in attracting new ones.
Based on the most popular Social Media, i.e. Facebook, Instagram, Twitter, YouTube and LinkedIn, SNS | Social Network Support undertakes to efficiently promote your business and help it develop a social profile that is compatible with its personality.
What does a Social Media Manager do?
According to Carrie Keenan – Social Media and Community Manager at Thill Logistics Inc – the job of a social media manager is unknown and misunderstood for many people. For this reason, she created a list of ten things that one should never say about a social media manager:
1. I have an active presence on Facebook, too. So, I could do the same thing as you do.
Facebook is one part of the social media business, not the whole job. You need to have a very good knowledge of all Social Media, as well as the best way to use them for the optimal presence of a business in its community.
2. What does Twitter serve for.
Twitter is indeed one of the most important Social Media tools and is a direct way of interacting with members of your community as, unlike Facebook, it is primarily a platform for discussions.
3. After all, what are you doing in a working day?
In a single word: A lot!
I create and editing content, I set up Facebook contests, I compile monthly reports on the progress of your Social Media presence, I research what users are saying about your business, I handle and respond to comments and your customer questions, and I also make sure to keep high the reputation of your Brand.
4. Are all these actually used at work?
Social Media is a great place to get involved in the communities your customers are part of, so you can hear from them and get to know them better.
5. You could offer your Social Media services for free to friends and acquaintances, right?
No, Social Media Management is a service. You pay someone to manage your Social Media account the same way you would pay your accountant to do your taxes or your lawyer to read and draft contracts. Would you ever ask for these services to be provided for free?
6. What would you do if social media “disappeared”?
Things may evolve as technology progresses and communication channels may change, but there always be a need for every business to be involved in online communities and this is never going to change, so a social media manager will simply have to evolve to be able to respond to changes and new requirements.
7. “Can a trainee, my son, my niece do this?
The question is not whether they will do it, but how they will do it. The person you manages your social media profile is sort of representing your business, and what they say and do online has a deeper impact on it. Always remember that, according to Scott Stratten, “it takes a lifetime to build a reputation and a single tweet to destroy it”.
8. Do you mean that people pay you to make tweets on their behalf?
Yes, but consider this: those seemingly simple tweets or any other post on Facebook or any other social network involves a lot of thought and editing. For example, does this tweet match your brand image? Does it fit with our social media strategy? If it comes from another source, is this source reliable? Are the facts real? Is the spelling and grammar correct? And these are just some of the thoughts behind every post made on every social network.
9. “Who would pay you for that, since it’s free”.
Although opening a basic social media account is indeed free, there are various fees for using some tools, which indeed can help you build a more dynamic presence for your business. You should also consider the cost of time. . Social media are live and active 24 hours a day, 7 days a week, 365 days a year. Do you really have the time to reply to every Facebook post or write about your blog and respond to comments at the same time?
10. “So what’s your real job?”
This is my real job, and the services I offer to help you build a more complete and successful presence of your business in Social Media. There is always a need for a Social Media Manager in any business that is actively involved in its promotion on Social Media.
What is LinkedIn?
LinkedIn is a social networking website that specializes in business. It enables users to create a network of existing and new professional contacts (called connections). But, it goes further than that. When you add a new connection, its connections and the connections of those connections will also be added to your network. This gives a professional an incredibly large field of business contacts.
According to Wikipedia, LinkedIn has more than 30 million users and attracts more than 3.2 million visitors each month to a total number of more than 150 different businesses. LinkedIn is more suited to offline businesses than other social networking sites.
It can be used to keep contact details while building a strong network, while other users mainly use it to make contacts and can more easily find a new job in the future. Also, many employers and agencies use its networks to find suitable job candidates.
What is Youtube?
Although when we talk about social networks the first thing that comes to mind is Facebook and Instagram, YouTube is also one of the biggest networks where you can upload video clips to the Internet, gathering millions of views by people worldwide. When YouTube started in February 2005, its goal was to provide online digital videos. Google bought YouTube the following year. The company estimates that 20 hours of video are uploaded to the Internet every minute.
Depending on your business and its goals, YouTube can help you promote your premises, events, but also many other presentations with the aim of getting to know your prospective clients better and creating fans!
Let them share your videos on other Social Media in the easiest way!
What is Twitter?
Twitter is a free social network and micro-blogging service, which allows its users to write short messages and read the messages of other users of the service (known as tweets).
Social because it allows you to get in touch and interact with other members who may have something in common.
Micro-blogging because you can write your status within 280 characters using images or other media. This makes it much easier to write something.
Over time, Twitter became part of the promotion of ideas, products, news and has now turned into an asynchronous chat platform, where users can chat for a longer period of time and with more people than in a typical chat platform.
In a business, it allows users (followers) to be the first to learn about its news, offers or activities, thus creating an audience that follows it.
A few basic tips.
– Tweet is the text that we or someone else post on twitter.
– Twitters are everyone who uses twitter.
– Followers are those who follow us (they read the messages we write)
– Following are those we follow (we read what they write on our main page)
– First we post some updates of our own, and then we follow others. This way they will follow us more easily. They will understand that we are not just a bot.
– If we are promoting products or services, we must first decide if we are going to follow other people or not. If we decide to follow, we should do it for everyone who adds us.
– If we are a company or service, we should know that twitter is an interactive platform. We should check frequently for replies or private messages to us and respond.
What is Facebook?
Facebook Facebook is a social networking site that was launched on February 4, 2004. Users can message their contacts and notify them when they update their personal information.
Facebook today has over 1 billion active users, ranking it on Alexa’s ranking list as one of the most popular websites on the planet (2nd after google). Also, Facebook is one of the most popular photo upload sites with over 14 million photos being uploaded daily.
Facebook for business
What can we do on Facebook?
We can create:
- Check in spots
- Facebook advertising
On Facebook we can create a page for our business, share it by creating fans who in turn will share it with their own community, that is, with their own friends.
The difference between a page and a profile is that a page does NOT refer to a natural person but to a business. Thus, it allows us to have many administrators and not just one as in the case of a profile.
Another significant difference is that on a Page we can enter all the details of our business and place it on the map so that everyone can see where the business is and can visit it or even share it on their own profile for their friends to see it or check in with their smart phone.
Check in spot
Check in is a feature offered to facebook users who can use their smart phone to share their current location with their friends.
When checking in to a place, a pop up message automatically appears on our friends’ mobile screen saying that we are at a certain location or in a certain store.
Depending on the business and the activities, Facebook allows you to create events.
Depending on the business and the activities, Facebook allows you to create events. So you can share an event that is about to take place to the fans of your business page, which gives you and your friends the possibility to invite others to this event.
At the same time, information is provided by Facebook about the number of guests and who have stated that they will attend, who might attend and who will not.
Which are the advantages of Facebook advertising?
- You target your prospective customers
- You create a community around your business
- You convert your new connections into sales
Another way to increase the members on your page faster.
What is a QR Code Barcode?
There are many interesting ways you can use QR codes in your business, whether you have a B2B or B2C company, or whether you sell products or services.
QR codes are essentially a form of barcode. A key condition for a QR code to be read is that the person who will scan it has a smartphone and the appropriate application. There are many free apps available for smartphones that can read them. People are buying devices like this every day, so sooner or later your prospects will get one too, and you want to be in the picture, too.
Also, there are several sites where you can write the address of your website or a subpage and it will automatically convert it into a QR code which you can then give to an advertising agency or a printing house to print it for you wherever you want.
Where can you use them:
On your business card.
On your company’s clothing, hats, T-shirts, or on company gifts such as coffee mugs, diaries, etc.
On your products.
On advertisements you place in magazines, newspapers, etc.
On your storefront for specific offers.
On your offers to direct your customer to a specific page on your site where they can find out more information about a product.
On the advertising mail you send, on catalogs, etc.
On any commercial vehicles you may have.
For what reason?
For many reasons such as, to improve your marketing, increase your customer base, innovate in the way you can survey your customers, improve your public relations, etc.
To generate traffic to your website.
To promote some specific offers.
For offering your customers the possibility to download an e-book or some form that you have created. The QR code should lead them to a specific page (landing page).
To find more customers and, certainly, for them to be able to find you more easily!
To advertise your company in a smart and innovative way.
To give specific instructions to your customers.
For educational purposes.
Whether you believe in the usefulness of QR codes or not, you should setup your business in such a way as to be able to implement them, as they are another means to better promote it. The only limitation to using them is your imagination!